PROPER LARGE FORMAT ART PREPARATION:
EFFECTIVE ADVERTISING
Use Bold Colors & Large Typeface
Keep Your Message Short & Sweet
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I have taken the liberty to include the results of several years of research and study on the overall effectiveness of internet based advertising vs highly visible signage that individuals come across during their daily routines. I was surprised, as I am sure you will also be, to discover the many fallacies and misconceptions about the effectiveness of “on-line” campaigns such as on Face Book, X, Instagram and other platforms. The market has been saturated and users have tuned out. On the other hand, billboards and posters, have remained highly effective. There is a good reason that the film, television, and book publishing industries have continued to use the highly visual posters and billboards as the centerpiece of their advertising campaigns. Just drive to any city and you will see what I mean. So as you consider my proposal, please take a little time to review the enclosure with the links, it will not only benefit your budget, but will also help in implementing a more tailored and impactful campaign. Kind regards, Gene
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