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EFFECTIVE ADVERTISING & ART FILE PREPARATION
GREAT KOLOR FILE SPECIFICATION
PROPER LARGE FORMAT ART PREP
1) Outline fonts
2) Proportion to final trim size BEFORE placing open ended trim marks
3) Build file(s) 100-150 dpi at final trim size
4) Print ready PDF's deliver best results -TIFs accepted although not as good
5) JPEGs not accepted
6) Do NOT zip files
7) Consider edge text placement, bus shelter frames can clip 1-3" off live area
EFFECTIVE ADVERTISING
Use Bold Colors & Large Typeface
Keep Your Message Short & Sweet
GREAT KOLOR .COM
WHEN YOU WANT MORE THAN ON-LINE ADVERTISING...
GREAT KOLOR BLENDS SMART VALUE, CREATIVE, EFFECTIVE OUTDOOR ADVERTISING WITH FULL PRINT, INSTALLATION CAPABILITY - EMPOWERING CITY-STATE AGENCIES AND NONPROFITS
FAMILY OWNED, OPERATED & ESTABLISHED IN 2005 BY FOUNDER GENE KAHN
GENE KAHN'S LINKEDIN PROFILE
ENDORSEMENTS - REFERRALS - FIVE STAR REVIEWS
BEST B2B AD OF THE 20TH CENTURY
THIS 1958 MCGRAW HILL ADVERTISEMENT MADE SOME VERY GOOD POINTS
NOWADAYS IT'S HARD TO KNOW WHO (OR WHAT) YOUR WORKING WITH - SO TO BE CLEAR, GREAT KOLOR DOES NOT USE AI
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PUBLIC SERVICE ADVERTISING .ORG
BLENDING INNOVATIVE, CREATIVE, EFFECTIVE, SMART VALUE PRICED ADVERTISING, THAT HAS EMPOWERED CITY-STATE AGENCIES & NON-PROFITS SINCE 2005.
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PUBLIC SERVICE targeted ADVERTISING strategy report
I have taken the liberty to include the results of several years of research and study on the overall effectiveness of internet based advertising vs highly visible signage that individuals come across during their daily routines. I was surprised, as I am sure you will also be, to discover the many fallacies and misconceptions about the effectiveness of “on-line” campaigns such as on Face Book, X, Instagram and other platforms. The market has been saturated and users have tuned out. On the other hand, billboards and posters, have remained highly effective. There is a good reason that the film, television, and book publishing industries have continued to use the highly visual posters and billboards as the centerpiece of their advertising campaigns. Just drive to any city and you will see what I mean. So as you consider my proposal, please take a little time to review the enclosure with the links, it will not only benefit your budget, but will also help in implementing a more tailored and impactful campaign. Kind regards, Gene
FREE REPORT / FREE NEEDS ASSESSMENT / FREE PROPOSAL